I worked on a brand collaboration for the Overheard Instagram account, which has a largely millennial audience. My role was to maximize shareability during the holiday season by creating meme drafts tailored to the account’s tone and community. The goal was to blend brand messaging with Overheard’s recognizable voice—making the content feel organic, relatable, and highly shareable.
Overheard x Google Pixel collab
Created a carousel mockup for the Google Pixel 9 collaboration, working directly from the campaign brief. I built the creative using photos captured on Pixel and integrated Gemini to highlight the phone’s features in a way that resonated with Overheard’s audience. The project gave me hands-on experience translating brand goals into content tailored for Overheard’s reach and voice.
Overheard X Hulu collab
Dreamed up witty, roommate-themed billboard copy for Hulu’s new sitcom “Mid-Century Modern” about three gay guys retiring together in Palm Springs. The challenge was making “roommate life” feel fun, not stressful, so I leaned into the humor and joy of chosen family, gossip, shared rent, and aging fabulously, with lines like “Living With Your Besties > Living Alone With Your Thoughts,” “Retirement: Like College, But With Nicer Wine,” and “The Rent Is Split. The Gossip Is Shared.” Example pictured below.
Overheard x Netflix collab
Pitched and developed social content concepts to promote The Life List (starring Sofia Carson & Connie Britton), writing humorous, culturally savvy prompts and copy that tapped into themes of family, romance, and self-discovery while staying true to Netflix’s brand voice.
Ideas ranged from playful crowd-sourced prompts like “Funniest advice your mom has ever given you”—with responses I shaped to fit both brand voices, such as “The frat DJ is not your husband—scout Mr. Right in the engineering school”—to heartfelt takes like “If that man isn’t everything, he’s nothing at all,” to quirky spins like “Go to the marathon if you want a husband. If he can do 26 miles, he can do marriage,” and even into breakup-text content (examples pictured below).